Search Engine Optimization
Understand how your customer thinks and be seen before your competition.
SEO is all about understanding what your customers are searching for, and preparing your website to give them the solutions.
There's no point to have a website for your business if nobody can find it. Search Engine Optimization (SEO) makes sure every aspect of your site is helping you rank higher in search engines. Especially for small businesses, strong SEO can help you drive leads on autopilot.
How do I know if my SEO is working?
SEO practices evolve over time and SEO only works when using current best practices. With proper SEO, Google and other search engines will increase your business website's ranking, leading to an increase in traffic, leads and conversions. But not all SEO is good SEO. There are many companies who do "Black Hat" SEO, which are manipulative practices that worked in the past, but search engines punish websites for.
Some things to take into consideration with your website's SEO are:
SEO takes time to grow and is an ongoing process
If a company offers you "quick" SEO solutions, be suspicious of how they are achieving quick results
SEO is only useful if your website is properly designed to encourage leads and sales
Sometimes website traffic can go down as a result of SEO, but this is not necessarily a bad thing. If traffic is going down but leads and conversions are going up, it means your SEO is targeted well to your audiences
SEO should be maintained and monitored regularly, either monthly, bimonthly, quarterly or semi-annually
How long does it take to rank in Google?
The average time to start ranking in google is 4 to 6 months after initial SEO is established. This can also vary depending on your industry and the popularity of the keywords you are trying to rank for. Your SEO should continue to get stronger month over month. The longer your website is optimized with strong, consistent content, the higher you will rank. Unfortunately you can't expect to win the race over night, but the marathon is worth it for your business.
Initial and ongoing keyword research is an essential step of SEO to make sure you are optimizing your site towards terms that your audience is searching for. If possible, we optimize to terms that your competitors are not optimizing towards, but that your clients are often searching.
We use up to date SEO maintenance tools to ensure your website is always growing.
SEO starts at $360.
If you would like to talk to a Toro Creative Co. representative, reach out for a free consultation and we will provide you with a pricing estimate for your SEO maintenance.